Senior Growth Marketing Manager, Commercial/Mid-Market

Your Daily Adventures Will Include

Own Segment Strategy 

• Define and execute GTM programs for Commercial and Mid-Market segments 

• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing 

• Align with sales leadership on segment-specific priorities and approach 

• Inform broader company segmentation and GTM strategy based on field insights 

 Define and Execute ABM Strategy 

• Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments 

• Define ABM target account lists, engagement strategies, and buying committee mapping 

• Partner with sales leadership on account selection and pipeline acceleration for key accounts 

• Design personalized buying experiences and campaigns for priority accounts 

 Drive Integrated Campaigns 

• Own campaign planning and execution across channels to drive pipeline for the assigned segment 

• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy 

• Measure campaign performance against pipeline and revenue targets 

• Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity 

 Build and Execute Field Engagement 

• Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives 

• Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth 

• Develop and deliver segment-specific resources, insights, and support to enable field sales teams 

Our Vision of You

Requirements 

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations  

• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing 

• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization 

• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes 

• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes 

• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams 

• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership 

Nice to Have 

• Experience operating in matrixed global organizations across multiple market units, segments, or geographies 

• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences