At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
GEICO is seeking a Senior Product Manager, Growth to own the strategy and execution of our landing experiences and conversion optimization platform. This role is accountable for driving measurable improvements in conversion rate, funnel efficiency, and customer experience across high-traffic digital entry points (SEO, paid media, partnerships, direct traffic).
This is a highly quantitative role with a huge emphasis on experimentation velocity, causal measurement, and deep data fluency. You will lead a cross-functional squad of engineering, design, analytics, and marketing stakeholders to continuously test, learn, and scale winning customer experiences.
The ideal candidate is a seasoned consumer / subscription growth PM who thrives in high-scale experimentation environments, understands how to build durable growth platforms (not just run isolated tests), and can translate insights into systematic product improvements.
A core expectation of this role is the ability to apply modern AI to accelerate growth velocity, improve decision quality, and unlock new optimization opportunities across experimentation, personalization, and funnel intelligence.
This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Chevy Chase, MD, Dallas, TX, Manhattan, NY.
Key Responsibilities
Growth Strategy & Ownership
Own the end-to-end product strategy for landing experiences and conversion optimization, aligned to GEICO’s growth and digital transformation goals.
Define north-star metrics and KPI trees (conversion rate, funnel yield, cost per bind, experimentation velocity, statistical power, latency, reliability).
Identify the highest-leverage opportunities to improve acquisition and conversion across traffic sources, devices, and customer segments.
Experimentation at Scale
Build and operate a high-velocity experimentation engine:
Hypothesis generation grounded in behavioral data and funnel analytics
Experiment design (A/B, multivariate, sequential testing, CUPED, guardrails)
Statistical rigor, power analysis, and causal inference
Rapid iteration and scaled rollout of winners
Increase experiment throughput, cycle time, and learning velocity while maintaining data integrity and platform stability.
Partner closely with AI / data science to evolve experimentation methodologies and tooling.
Landing Experience & Personalization
Drive continuous optimization of landing flows, content personalization, page performance, messaging relevance, and friction reduction.
Leverage behavioral data, intent signals, and AI-driven personalization to dynamically tailor experiences.
Collaborate with SEO/AEO, paid acquisition, and lifecycle teams to optimize end-to-end journeys.
Platform & Systems Thinking
Treat growth not as one-off experiments, but as scalable product platforms:
Experimentation infrastructure
Feature flagging and rollout controls
Analytics pipelines and dashboards
Personalization services
CMS and content orchestration
Influence architectural decisions to ensure reliability, privacy compliance, and scalability.
Data & Analytics Leadership
Be deeply hands-on with data: funnel analysis, cohort analysis, attribution, experimentation analytics, instrumentation quality, and anomaly detection.
Translate ambiguous signals into actionable product insights and roadmap decisions.
Ensure high data quality, governance, and observability across experimentation pipelines.
Cross-Functional Leadership
Lead a full-stack product squad (engineering, UX, analytics, AI, program).
Partner with marketing, sales, growth ops, compliance, legal, privacy, and security teams.
Communicate clearly with executives using structured narratives, metrics, and impact framing.
Basic Qualifications
5+ years of product management experience, with significant ownership in consumer or subscription growth products. Preferably, in the insurance sector.
Proven track record driving conversion rate optimization and experimentation at scale.
Strong quantitative background with hands-on experience analyzing large datasets.
Experience working with experimentation platforms (StatSig, Optimizely, Adobe Target, internal frameworks, feature flag systems).
Excellent written and verbal communication skills.
Bachelor’s degree or equivalent practical experience.
Preferred Qualifications
Experience building or scaling growth platforms rather than isolated experiments.
Experience with A/B testing statistics, power analysis, false positives, bias control
Experience with Funnel instrumentation and analytics pipelines
Expertise on SQL, dashboards (Looker, Tableau, Mode), and experimentation tooling
Familiarity with Feature flag systems and controlled rollouts
Experience in regulated or privacy-sensitive environments (financial services, healthcare, insurance).
Exposure to personalization, recommendation systems, or AI-driven optimization.
MBA, MS, or technical degree a plus.
Annual Salary
$140,425.00 - $229,600.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
The GEICO Pledge:
Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.
We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
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