Sr. Analyst, Activation Manager

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Do you enjoy exploring ways companies grow? What about exploring ways financial advisors grow? Do you enjoy identifying market opportunities, uncovering their needs, exploring solutions, and reaching product-market fit? Are you interested in supporting initiatives that will have material impact to a Fortune 500 company? Are you passionate about the financial advice industry and what’s ahead? If so, the Senior Analyst role on our Growth Strategy & Analytics team could be for you!

At LPL Financial, we are committed to accelerating growth by delivering strategic initiatives that drive measurable impact across the firm. The Senior Analyst, Activation Management will play a critical role in supporting and executing high-impact growth initiatives that materially contribute to LPL’s long-term success.

This individual will partner closely with Growth Strategy leadership and cross-functional teams to turn strategy into action—leveraging data-driven insights, structured execution, and strong stakeholder engagement to drive results. This is a high-visibility role ideal for a strategic thinker who thrives in a fast-paced, entrepreneurial environment and is excited to operate as a “utility player” across multiple growth priorities.

• Support and execute initiatives that have a material impact on LPL’s growth and retention objectives as well as supporting the ongoing execution of client facing incentive and reward programs
• Develop success metrics that clearly communicate progress, risks, and impact against active strategy roadmaps and execution plans
• Track and measure the performance of key growth levers to ensure continuous improvement

Data Insights & Reporting

• Lead data analysis and reporting for assigned growth initiatives as well as supporting incentive and reward program reporting
• Create best-in-class dashboards, reports, and executive-ready materials
• Develop scalable, repeatable reporting processes that elevate strategic decision-making
• Clearly articulate complex ideas using structured thinking and compelling storytelling

Operational Excellence

• Approach strategy with an entrepreneurial mindset, leveraging critical thinking to increase initiative effectiveness
• Establish scalable processes that set a high bar for results and enable repeatable success
• Flex across a wide range of projects, adapting quickly to evolving business priorities

Cross-Functional Collaboration

• Collaborate with high-impact leaders and teams across the organization to drive alignment on vision, strategy, and goals
• Build strong relationships with business partners to accelerate opportunity identification and execution
• Serve as an ambassador for LPL, fostering trust and credibility across the firm

• Bachelor’s degree in business, data, engineering or the liberal arts
• 3-6 years of experience in program management, strategy, or wealth management in areas that highlight: growth strategy, data & analytics, process improvement or project management
• 3+ years’ experience in MS Suite (PowerPoint, Excel, PowerBI)
• 3+ years’ experience in wealth management, with the ability to understand the needs of financial advisors

• Thinks strategically but executes tactically
• Comfortable with ambiguity and thrives in dynamic environments
• Strong executive presence and communication skills
• Balances structured thinking with adaptability
• Energized by working across teams to unlock growth
• Able to take complex topics and make them easy to understand
• Superior organizational skills
• Strong analytical skills with an ability to identify and organize relevant data insights
• Solid relationship building skills and experience influencing partners
• Presentation and communication skills, plus ability to build a story narrative

Pay Range:

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

EAC 5.19.26