Sr. Product Manager, Acquisition and Growth Marketing

At Realtor.com, we’re transforming the way people find, buy, and sell homes — and marketing plays a critical role in connecting millions of consumers with their next move. We’re looking for a Product Manager, Acquisition and Growth Marketing to shape the systems, tools, and capabilities that power our marketing engine.

This role sits at the intersection of marketing, data, and technology, driving the products that scale and optimize our customer acquisition. You’ll lead initiatives across marketing infrastructure — from SEM bidding and budget management to the white-label site platform that powers partner integrations — enabling Realtor.com to grow efficiently and intelligently.

You’ll collaborate with marketing, engineering, analytics, and external partners to build robust systems that make our marketing smarter, faster, and more effective.

What You’ll Do:

• Own the roadmap for key marketing systems including SEM automation, budget management, and partner-facing white-label platforms.
• Define and execute the product vision and strategy for scalable, data-driven marketing capabilities that fuel customer growth.
• Partner with marketing, analytics, and engineering teams to design, prioritize, and deliver tools that enhance performance across channels (SEM, Paid Social, Video, App, and more).
• Translate business and marketing goals into measurable outcomes through experimentation, automation, and data visibility.
• Develop and maintain clear, actionable roadmaps; communicate priorities and progress across a wide set of stakeholders.
• Lead product discovery and development with an agile, iterative mindset — delivering incremental value while enabling long-term scalability.
• Collaborate with external partners (e.g. Google, Meta, Apple) to ensure seamless integrations and adoption of industry best practices.
• Identify, diagnose, and resolve operational issues in marketing systems, ensuring reliability and performance at scale.

Who You Are:

• A strategic and technical product leader who thrives at the intersection of data, marketing, and technology.
• Skilled at translating complex marketing workflows into elegant, automated solutions that drive measurable business results.
• Comfortable in both high-level strategic planning and detailed execution — equally adept at defining a roadmap and writing user stories.
• Highly analytical, with a passion for experimentation, attribution, and data-driven optimization.
• A strong collaborator who can influence across teams and bring together engineering, analytics, and marketing stakeholders.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you’ll bring:

• Bachelor’s degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field.
• 6+ years of product management or equivalent experience, with a focus on marketing technology, growth infrastructure, or performance marketing systems.
• Proven experience working in or leading Agile development processes.
• Proficiency with SQL and a strong understanding of data architecture, pipelines, and measurement.

Bonus points:

• Master’s degree in a quantitative field.
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics (including Firebase), Appsflyer, Segment.io , or iSpot.
• Familiarity with advertising and marketing platforms like Google Ads, Facebook Ads, and Adobe Ad Cloud.
• Working knowledge of Python or R for data analysis and prototyping.
• Background in e-commerce, growth marketing, or consumer platforms with a focus on measurable impact.

Why You’ll Love Working Here

At Realtor.com, we’re building the most trusted, data-driven marketing practice in the real estate industry. You’ll join a team of experts passionate about solving hard problems, accelerating growth, and helping millions of consumers on their home journey.
If you’re driven to innovate, scale impact, and shape how marketing works at industry scale — we’d love to meet you.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location