Blueprint Logo

Blueprint

Web & Marketing Analytics Manager

Reposted One Month Ago
Remote
Hiring Remotely in USA
26-31 Hourly
Senior level
Remote
Hiring Remotely in USA
26-31 Hourly
Senior level
Translate web and marketing behavior data into actionable insights: measure website and marketing performance, analyze funnels and journeys, design and evaluate A/B tests, build reports and dashboards, monitor analytics integrity, and partner with cross-functional teams to define measurement and optimization opportunities.
The summary above was generated by AI

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.

At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

About the Role

We’re looking for a Web Analytics Analyst to help our web experience and marketing teams understand how customers engage with our digital experiences. In this role, you’ll translate complex behavioral data into clear insights that guide website strategy, marketing decisions, and experience improvements.

You’ll evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and investigate emerging trends. You’ll collaborate with marketing, web, product, and operations partners to define success metrics and turn data into practical recommendations.

What You'll Do

  • Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.
  • Analyze customer journeys, engagement patterns, conversion funnels, traffic sources, and page-level performance.
  • Design, monitor, and evaluate A/B tests and other web experiments.
  • Use web and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.
  • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.
  • Translate loosely defined stakeholder questions into structured analytical plans.
  • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities.
  • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics.
  • Analyze connections among web traffic, lead sources, customer behavior, and downstream sales-funnel performance.
  • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to technical and nontechnical audiences.
  • Monitor analytics data for outages, anomalies, tracking issues, and unexpected performance changes.
  • Document measurement approaches, analytical findings, and repeatable reporting processes.

What You'll Bring

  • 5 to 7 years of experience in web analytics, digital analytics, marketing analytics, or a closely related field.
  • Advanced experience with Google Analytics or a comparable web analytics platform.
  • Advanced Excel skills, including pivot tables, XLOOKUP or VLOOKUP, formulas, and data manipulation.
  • Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis.
  • Demonstrated experience designing and evaluating A/B tests.
  • Working knowledge of statistical concepts, including significance, confidence intervals, sample size, and statistical power.
  • Ability to translate ambiguous business questions into structured analytical approaches.
  • Experience supporting marketing, growth, ecommerce, or web experience teams.
  • Ability to transform raw data into concise, actionable recommendations.
  • Strong written and verbal communication skills, including the ability to tell a clear story through data.
  • Ability to independently prioritize work across multiple stakeholders and concurrent requests.

Preferred Qualifications

  • Experience with FullStory or another behavioral or session-analytics platform.
  • Proficiency with SQL and experience querying large datasets.
  • Experience with Power BI, Tableau, Looker, or another business-intelligence platform.
  • Experience with Optimizely, LaunchDarkly, Ninetailed, or a comparable experimentation platform.
  • Familiarity with SEO analytics, ecommerce analytics, or authenticated customer experiences.
  • Experience analyzing web-generated leads and sales-funnel performance.
  • Experience supporting technology, developer-focused, or similarly complex digital products.

Compensation

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market.

For candidates based in Washington State, the anticipated compensation range is $26.44 to $31.25 USD per hour, with a midpoint of $28.58 USD per hour. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final compensation and job title may vary depending on the selected candidate’s qualifications.

Location and Work Arrangement

Remote within the United States.

Benefits

Blueprint believes that healthy, supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include:

  • Medical, dental, and vision coverage
  • Flexible Spending Account (FSA)
  • 401(k) retirement plan
  • Competitive paid time off
  • Parental leave
  • Professional growth and development opportunities

Benefits and eligibility may vary based on role, employment status, and location.

Equal Employment Opportunity

Blueprint Technologies, LLC is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital or familial status, military or veteran status, citizenship status, or any other characteristic protected by applicable law.

Applicant Accommodations

If you need a reasonable accommodation to participate in any part of the application or interview process, please contact [email protected].

Similar Jobs

5 Minutes Ago
Easy Apply
Remote
USA
Easy Apply
85K-95K Annually
Junior
85K-95K Annually
Junior
Healthtech • Information Technology • Mobile • Productivity • Software • Analytics • Telehealth
Prospect for new and existing healthcare-related accounts through phone, email, and social media. Research territories, identify decision-makers, manage account and contact activity, achieve sales quotas, and collaborate with Business Development teams. The role also requires developing expertise in Doximity Talent Solutions and provides a pathway to a full-cycle Business Development position.
Top Skills: LinkedInOutreachSalesforceZoominfo
45 Minutes Ago
Remote
United States of America
165K-165K Annually
Senior level
165K-165K Annually
Senior level
Cloud • Information Technology • Productivity • Software • Automation
Acquire mid-market customers through complex relationship selling, advising C-level stakeholders, identifying business and data-management needs, proposing Boomi solutions, developing account plans, coordinating cross-functional resources, planning post-sale implementation, forecasting sales, and tracking pipeline, bookings, and account metrics. The role is fully remote within a designated Midwest territory.
Top Skills: Boomi Enterprise Platform
45 Minutes Ago
Remote
United States of America
160K-200K Annually
Senior level
160K-200K Annually
Senior level
Cloud • Information Technology • Productivity • Software • Automation
Manage and expand an existing mid-market customer portfolio through upselling and cross-selling. Advise C-level stakeholders on Boomi solutions, identify business needs, develop account and implementation plans, coordinate cross-functional resources, and drive pipeline, bookings, forecasting, and account growth. The role requires complex relationship selling and familiarity with sales metrics; MEDDPICC experience is preferred.
Top Skills: Boomi Enterprise Platform

What you need to know about the Austin Tech Scene

Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.

Key Facts About Austin Tech

  • Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
  • Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
  • Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
  • Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account