Manage the company website end to end, including CMS updates, front-end troubleshooting, copywriting, CRO, A/B testing, analytics, SEO, accessibility, performance, and structured data. Partner with marketing, design, growth teams, developers, and agencies to launch pages and campaigns. Own the website roadmap, conduct audits, identify improvements, and prioritize enhancements using data, testing results, and business priorities.
Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.
Responsibilities:
- Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
- Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
- Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
- Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
- Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
- Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
- Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
- Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
- Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
- Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
- Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
- Coordinate with developers or agencies on larger technical projects when needed
Required Qualifications:
- Proven experience managing a website in a professional CMS environment
- Working knowledge of HTML, CSS, and some JavaScript
- Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
- Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
- Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
- Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
- Strong attention to detail and project management skills
Nice To Haves:
- Sanity CMS experience
- Experience with SEO fundamentals, page speed optimization, or accessibility standards
- B2B SaaS or real estate/proptech experience
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
Own the strategy, roadmap, experimentation program, launches, information architecture, content governance, and performance metrics for GitLab’s high-traffic B2B website. Partner with UX, content, product marketing, engineering, localization, analytics, and SEO teams to improve conversion, pipeline, trial growth, launch execution, and AI-ready content workflows. Lead through influence in GitLab’s all-remote environment.
Top Skills:
A/B TestingAnswer Engine Optimization (Aeo)Artificial Intelligence (Ai)Content Management Systems (Cms)Search Engine Optimization (Seo)Web Analytics
Information Technology • Security • Software
Owns Veracode.com strategy, migration from WordPress to Webflow, day-to-day CMS operations, analytics, SEO, accessibility, performance, governance, and conversion optimization. Leads website roadmaps, campaign launches, A/B testing, personalization, reporting, integrations with Marketo and Salesforce, agency partnerships, QA, and cross-functional delivery. The role combines strategic leadership with hands-on page building, troubleshooting, technical oversight, and continuous improvement of digital experiences.
Top Skills:
AhrefsAsanaCore Web VitalsCSSFigmaGoogle Analytics 4Google Tag ManagerHotjarHTMLJavaScriptJIRAMarketoMySQLPHPSalesforceScreaming FrogSemrushWebflowWordpress
Agency • Marketing Tech • Professional Services
Manage a website refresh with an external agency, coordinating timelines, approvals, assets, and internal stakeholders. Improve conversion rates, landing pages, SEO, lead capture, redirects, tracking, and post-launch optimization. Maintain product marketing pages and ensure consistent brand messaging and visual standards. The role requires HubSpot experience, website project management, CRO knowledge, SEO fundamentals, stakeholder communication, and alignment with Democratic and progressive causes.
Top Skills:
Google AnalyticsGoogle Search ConsoleGoogle Tag ManagerHubspotHubspot CmsWebflowWordpress
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
