Senior Partner Marketing Manager

The Senior Partner Marketing Manager leads the development and execution of integrated marketing and communications plans to drive strategic business initiatives, key change moments, and program activation across Microsoft's Global Partner and Channel ecosystem. You will work collaboratively with cross-company internal teams and the broader Microsoft channel partner community to craft and communicate a cohesive partner story that highlights the value across the partner lifecycle. You will be accountable for understanding program priorities, getting close to partner audiences to define content journeys that attract, enable, recognize, and retain partners, and developing integrated marketing and communications plans supported by clear measurement frameworks. 

This role will collaborate closely with internal stakeholders to ensure alignment of messaging, timely execution of campaigns, and accurate reporting across a high-volume communications portfolio. You will think and act both strategically and tactically, using sound business judgment and a partner-first mindset to balance Microsoft's priorities with the needs of the partner ecosystem, particularly through periods of significant program change. 

Priorities: 

• Build and execute integrated marketing and communications plans, supporting content strategies and content journeys that promote the full value of partner motions. Ensure alignment to Microsoft business priorities, Global Channel Partner Sales (GCPS), Enterprise Partner Sales (EPS) and SME&C priorities across the partner journey, including build and GTM motions, enablement, change management activities. 

• Develop top-level narratives and messaging guides aligned to key partner moments to drive awareness, adoption, and recognition. Maintain the partner messaging and positioning framework and ensure consistency in storytelling across content channels and field engagements. 

• Create a comprehensive content plan with a core bill of materials (BOM) — anchored by the monthly partner emails and supporting nurture campaigns — that reflects partner and customer insights and provides clarity on how partners discover, engage with, and benefit from Microsoft partner opportunities, including clear paths to the web experience and Partner Center. 

• Define success metrics, measurement frameworks, and KPIs to report on impact and engagement — including email open and click-through performance against benchmarks, revenue retention and renewals (ARR and seat growth), lead activation and conversion, and tactic efficiency — to internal stakeholders across SME&C, GCPS, Marketing and EPS.

• Drive operational excellence across the communications intake, planning, review, and launch process — partnering with agency teams to reduce churn, simplify complex processes, consolidate communications across pods, and accelerate time to market while improving the stakeholder and partner experience. 

• Ensure content and communications are delivered in accordance with Microsoft's privacy, security, and brand guidelines. 

• Manage agencies, vendors, and budgets to deliver content and campaigns aligned to defined business priorities, with a focus on fiscal accountability and compliance with Microsoft policies. 

• Support PR and communications as needed to ensure that partner programs are accurately and strategically represented across internal and external channels. 

• Be a partner advocate. Relentlessly champion Microsoft partners by ensuring their needs, experiences, and feedback shape content development and marketing strategies. Consider how partners discover, engage with, and apply content to grow their business and deliver customer success. 

• Contribute to the continual development of the team's marketing excellence by sharing top practices and insights, and by fostering an inclusive team culture where all employees can thrive and contribute to Microsoft's partner success strategy.