Build and lead the company’s SEO and AEO strategy, including technical optimization, keyword research, content planning, audits, reporting, and conversion improvement. Analyze organic performance, site health, user journeys, and algorithm changes while partnering with marketing and content teams. Manage the website content roadmap, recommend improvements, enable cross-functional SEO best practices, and drive organic traffic and brand growth.
Overview
We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness.
Responsibilities- Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement.
- Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings.
- Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
- Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup.
- Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content.
- Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content
- Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
- Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and digital marketing to make those improvements.
- Be the SEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc.
- Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further.
- Provides quality internal and external customer service surrounding the Company values.
- Other duties as assigned.
- B2B technology organizations highly preferred
- A strong track record of building successful SEO programs from the ground up
- In-depth knowledge of all aspects of SEO, including technical, content development, link-building, keyword research, programmatic SEO, and more
- Familiarity with SEO tools and platforms such as Google Analytics, SEMRush, Ahrefs, Content Harmony, and Screaming Frog - with a desire to drive the implementation of the right tools at TierPoint
- Experience in WordPress to ensure compatibility, security and performance optimization
- Self-starter who can make proactive strategies a reality through cross-functional programs
- A passion for data with an ability to extract actionable insights from multiple data sources
- Adequate professional experience and knowledge to perform Job Responsibilities
- Excellent verbal, written, and interpersonal skills
- Ability to prioritize and organize effectively
- Ability to work on multiple projects simultaneously
- Ability to work both independently and with others
- Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
- Proficiency in using MS Office Suite and Windows-based computer applications
Preferred Experience
- 5+ years of experience in SEO
- Prior experience particularly in the data center industry
Working Conditions
- Remote or Office environment
Pay TransparencyTierPoint is committed to practices that promote pay equity and transparency. We provide a compensation range for roles that may be hired in locations with pay transparency law requirements. It’s important to note the pay range may be narrower than displayed, as various factors are used to determine the offered compensation package including skill set, level of experience, geographic locations, and other relevant factors- i.e. budgetary requirements.
Pay Range $83,000.00 - $133,026.28
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