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Essential Duties and Responsibilities:
- Develop and execute compelling on-air, digital, and social media promotional campaigns that enhance brand awareness and viewer engagement.
- Work with the Creative Services Director to create and implement long-term branding and marketing strategies for CW39 Houston.
- Write, produce, and edit promotional spots, including news image campaigns, sales-driven marketing pieces, and community engagement initiatives.
- Conceptualize and create motion graphics, animations, and promotional materials that align with the station’s visual identity.
- Collaborate with News, Sales, and Creative Services teams to support branding efforts and maximize promotional impact.
- Manage promotional inventory using WideOrbit, ensuring strategic placement of promotional content.
- Assist in coordinating station photography for talent, staff, and marketing projects.
- Maintain design consistency across all promotional content while introducing fresh, innovative creative concepts.
- Interact with station leadership to offer creative solutions and project direction.
- Stay current with design, marketing, and audience engagement trends to enhance promotional effectiveness.
- Assist and help lead team with local in-market activations, focusing on experiential and grassroots approach.
- Perform other duties as assigned by the Creative Services Director or General Manager.
Requirements & Skills:
- Degree in Marketing, Communications, Art & Design, Journalism, or a related field, or equivalent work experience.
- Five to seven years of experience in promotional marketing, writing, producing, and editing for broadcast, digital, and social media.
- Advanced proficiency in Adobe Photoshop, After Effects, Premiere, and Illustrator.
- Strong background in motion graphics, typography, and animation for branding and promotional campaigns.
- Experience with photography and photo editing, including lighting techniques.
- Ability to manage multiple projects simultaneously while meeting tight deadlines.
- Excellent communication, organizational, and project management skills.
- Experience with WideOrbit (for promotional inventory management) preferred.
- Familiarity with Ross Xpression, Chyron Prime, and Element 3D is a plus.
- Willingness to work evenings, weekends, and holidays as needed to meet promotional deadlines.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
