VP Marketing

Who We Are

Ontic provides software that helps corporate and government security teams identify threats, assess risk, and respond faster to keep people and organizations safe. Its AI-powered Connected Intelligence Platform unifies security operations and data into a centralized system of record, enabling organizations to conduct risk assessments, protect against workplace violence, and manage threats and incidents more efficiently. Fortune 500 companies and federal agencies rely on Ontic to support security programs such as executive protection, threat intelligence, and corporate investigations. Learn more at ontic.ai or follow us on LinkedIn.

Who You Are
You’re a purpose-driven marketing leader who believes company mission matters — and Ontic’s mission to help keep people safe deeply resonates with you. You’re motivated by impact, knowing that behind every campaign and program is a bigger goal: enabling organizations to protect their people and companies.

You’re also a builder and a collaborator — the kind of leader who works shoulder-to-shoulder with Sales to drive pipeline growth. You understand the challenges of building territories and closing business, and you help your team bring the same empathy and partnership mindset to every engagement.

You operate comfortably at both the strategic and detailed levels. You stay close enough to understand the details but give your team the space to own their work. You set a clear vision, ask smart questions, and know when to dive in and when to step back. You empower your team to own their work — coaching them to grow, challenging them to think bigger, and celebrating their wins. Developing people is one of the most fulfilling parts of your job, and you make time for it.

You believe in the power of community and trust. Ontic’s reputation has been built through word of mouth — by earning credibility, not buying it — and you’re energized by the challenge of scaling that trust through creative, measurable programs that blend digital precision with human connection.

You lead with clarity and curiosity, building a marketing organization that experiments boldly, learns fast, and always keeps its focus on one thing: creating pipeline that drives growth.

Reporting directly to the Chief Revenue Officer, you will be a key partner in aligning marketing strategy with revenue goals and go-to-market execution.

Responsibilities

The Fundamentals

• Develop and execute a comprehensive revenue marketing strategy that aligns demand generation, field marketing, and events to Ontic’s pipeline and growth objectives.

• Manage the integrated brand and corporate communications function, overseeing PR, social media, and content strategy to grow Ontic’s strong market position in the industry.

• Lead, grow, and mentor a multidisciplinary marketing team with clear performance metrics tied to pipeline creation, acceleration, and conversion.

• Design and execute integrated campaigns across digital, content, and events, tuned to high-value personas and account segments.

• Partner closely with Sales leadership to ensure shared accountability for pipeline targets, territory success, and opportunity creation.

• Manage and optimize the revenue marketing budget and technology stack to maximize efficiency, measurement, and ROI.

• Monitor and report on marketing-sourced and influenced pipeline, making data-driven recommendations for improvement.

Leadership & Collaboration

• Build a culture of ownership and empowerment — you develop people, not just programs.

• Lead through clarity and curiosity: set direction, remove barriers, and coach your team to grow.

• Foster a collaborative relationship with Sales, helping both teams operate as one unified pipeline engine.

• Model the Ontic Marketing ethos of “Marketing leads the way” — being early adopters, trying new things, and showing what great looks like across channels and experiences.

• Invest in your team’s growth: recruit exceptional talent, provide ongoing coaching, and celebrate achievement.

• Maintain high standards for creativity, data discipline, and executional excellence while encouraging experimentation and learning.

What Makes This Role Different

• Trust as your growth engine: Ontic has earned remarkable word-of-mouth in the market — people trust us. This role is about turning that credibility into a repeatable, scalable advantage that fuels awareness and pipeline growth.

• Human connection meets digital precision: You’ll build programs that blend the authenticity of real relationships with the reach and efficiency of digital, data-driven marketing.

• Creativity with discipline: You’ll create high-ROI frameworks that allow for experimentation, learning, and iteration — ensuring the team stays both inventive and accountable.

• Mission at the center: You’ll help a marketing organization mature into a high-performing, data-driven growth engine without losing its connection to Ontic’s mission — helping to keep people safe.

Qualifications

• 12+ years of progressive experience in B2B marketing with a focus on pipeline generation; 6+ years in a senior leadership role.

• Proven success leading integrated revenue marketing functions across demand generation, field, and events in a growth-stage SaaS environment.

• Experience marketing to large enterprises or regulated industries (security, compliance, government, etc.) is preferred.

• Experience expanding into and scaling new international markets, with an understanding of how to adapt go-to-market strategy, messaging, demand generation, and field programs across regions, is a nice-to-have.

• Strong command of modern marketing tech stack: marketing automation, ABM platforms, CRM, analytics, and personalization tools.

• Expert-level understanding of campaign measurement, pipeline attribution, and ROI modeling.

• Demonstrated ability to lead and scale high-performing, cross-functional marketing teams.

• Excellent communicator and strategic partner to sales, product, and executive leadership.

• Embracing AI and automation to improve marketing performance, accelerate testing, and scale impact.

This role requires the leader to work on site in the Austin area. Preference will be given to candidates who can meet the role’s hybrid, on-site requirements.

Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Quarterly company ME (mental escape) days

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations

Ontic is an equal-opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at [email protected] or call (512) 572-7400