Top Product Marketing Manager Jobs in Austin, TX

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Leads product marketing strategy for solo real estate agents and small teams. Owns audience research, competitive intelligence, positioning, messaging, brand governance, product launches, pricing and packaging communication, and commercial strategy. Partners cross-functionally with product, sales, analytics, demand generation, and creative teams to drive bookings and expansion revenue. Requires strong analytical, storytelling, launch management, and stakeholder-alignment skills, with familiarity with AI-enabled marketing workflows preferred.

Leads product marketing for client experience and delivery programs serving real estate professionals. Owns client feedback, NPS insights, messaging, go-to-market strategy, elite account engagement, referral programs, and lifecycle engagement from onboarding through renewal. Builds loyalty and advocacy frameworks, coordinates cross-functional and ecosystem partners, and measures retention, referrals, engagement, and satisfaction outcomes.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Own Iterable’s AI and orchestration product marketing narrative, including strategic positioning, messaging, and flagship Tier 1 launches. Translate AI models, agentic workflows, and data architecture into compelling customer value for executives and practitioners. Conduct market and competitive research, influence product roadmaps, drive AI adoption and expansion, and partner with customer marketing and customer success on evidence-based stories and enablement.

The Product Marketing Manager leads go-to-market planning, product launches, positioning, messaging, sales enablement, competitive intelligence, customer feedback, partner marketing, advocacy, and event communications. The role partners with product, technology, sales, marketing, and operations teams to drive product awareness, adoption, engagement, and pipeline growth in a B2B fintech environment.

Owns product strategy, roadmap, lifecycle, market positioning, and go-to-market activities for high-performance power stage products serving AI, data center, server, networking, telecom, and computing markets. Leads cross-functional engineering and product teams, conducts competitive analysis, develops business cases and market requirements, manages pricing and sales collateral, and translates complex technical concepts into customer-facing documentation and training.

Owns go-to-market strategy for Recurly’s Subscription Management or Engage offerings. Responsibilities include buyer research, positioning and messaging, competitive analysis, pricing and packaging, product launches, sales enablement, customer adoption, demand generation support, and commercial performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Marketing, and Finance to improve acquisition, retention, expansion, pipeline, win rates, and revenue.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Own product marketing for Hippo+, a new bundled home protection offering. Define positioning, personas, competitive intelligence, sales enablement, approved messaging, state-by-state launch readiness, experimentation, and cross-functional alignment across product, legal, insurance, sales, agencies, and partners. Build scalable product marketing frameworks, evaluation criteria, templates, and stage gates for future launches while directing external and agile resources.

Owns product marketing from alpha through general availability, including launch planning, messaging, positioning, naming, collateral, video scripts, sales enablement, campaign coordination, customer research, analytics, and adoption goals. Partners closely with product, engineering, sales, demand generation, and customer teams to bring B2B software products to market and drive customer adoption.

Leads product marketing for Cisco’s AI infrastructure, compute, virtualization, HCI, and software ecosystem solutions. Develops joint GTM strategies with partners such as Nutanix and Red Hat, creates technical marketing assets, enables sales and channel teams, manages product launches and campaigns, and represents solutions at conferences, briefings, webinars, and partner events.

Own product marketing for Axway’s AI Gateway, including positioning, messaging, launches, GTM assets, customer proof points, thought leadership, industry speaking, and analyst relations. The role requires hands-on writing, technical collaboration around AI governance, APIs, and integration, and autonomous delivery across global cross-functional teams.

Develop and execute provider marketing strategies for electronic prior authorization solutions. Translate product, customer, workflow, and market insights into audience segmentation, positioning, messaging, campaigns, educational content, and adoption plans. Collaborate with Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance teams to improve activation, engagement, and repeat usage. Use customer feedback, performance data, testing, and AI-enabled tools to optimize marketing effectiveness and provider experiences.

Lead Nebius’s enterprise product marketing strategy for its AI cloud platform. Own enterprise positioning, messaging, go-to-market planning, customer journeys, ABM programs, competitive strategy, content, analyst narratives, and sales enablement. Build business cases addressing TCO, security, compliance, sovereignty, reliability, and vendor lock-in. Partner with product, engineering, sales, partnerships, and executives, while mentoring product marketers and measuring impact through pipeline, win rates, field adoption, and revenue outcomes.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, market research, and analyst relations for SecurityScorecard’s cybersecurity platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Content to translate cyber risk capabilities into compelling buyer narratives, support go-to-market execution, train sellers, and measure marketing impact through launch, pipeline, adoption, and win-rate KPIs.

Leads go-to-market strategy and product marketing for emerging AI products in the defense market. Responsibilities include positioning, messaging, launch planning, technical content, demonstrations, market research, competitive analysis, product evangelism, and cross-functional collaboration with Product, Engineering, Growth, and executive teams. The role translates complex technical capabilities into customer value and supports product adoption in new or undefined markets.

Leads technical product marketing strategy for UDS Fleet, including positioning, messaging, go-to-market planning, launches, adoption, market research, competitive analysis, technical content, demonstrations, and sales enablement. Partners with Product, Engineering, Growth, and leadership to communicate the value of edge, distributed, and secure software deployment capabilities across defense environments. Serves as a product evangelist and translates complex technical concepts into customer-focused narratives.

Own go-to-market strategy and launch readiness for Numa’s AI dealership product suite. Develop positioning, messaging, competitive differentiation, target segmentation, sales and customer success enablement, and repeatable launch processes. Partner closely with Product and Engineering, use the product, translate technical AI capabilities for varied audiences, track organizational readiness, and create scripts or automations to improve execution. The role requires strong technical fluency, writing, cross-functional collaboration, and comfort building structure in an evolving environment.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

The Product Marketing Manager will lead go-to-market strategy, product launches, positioning, messaging, sales enablement, customer marketing, advocacy, and competitive intelligence for CPQ solutions. The role translates complex software capabilities into compelling narratives, supports upsell and expansion programs, develops customer references and case studies, partners with Product, Sales, Customer Success, and Marketing, and uses AI and automation to improve marketing efficiency and outcomes.