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What if you could have a one-day crash course in starting a successful company? What if that one-day crash course was absolutely free? June 27 General Assembly Austin is hosting The Best of General Assembly, a day of free classes in web development, digital marketing, user experience design, and a whole lot more. Think of it like a Tech Startup 101 class – just for free, and condensed into the first half of a Saturday.
The classes are pretty varied and cover a number of subjects of interest to people already working in the tech industry, as well as those looking to start their own businesses. Since some of the classes are overlapping, we thought we would do a quick breakdown of what's available to help you decide where best to spend your time.
June 27 at 10 a.m.
PR For Startups: How To Write A Pitch To Journalists And Bloggers
What you’ll learn: What startup doesn't want publicity? This workshop is designed to help you develop the skills you'll need to pitch journalists and bloggers. It’s not as easy as you might think.
Who’ll be teaching you: The instructor is Dave Manzer, the Founder of PR Over Coffee. Manzer is something of a local PR expert for small businesses in Austin. His firm has connected over 1000 clients with the news media.
What you’ll learn: You'll learn how to work with developers and designers to build and launch digital products. This class is ideal for people considering a career in product management, or those looking to launch their own digital products.
Who’ll be teaching you: The instructor is Ashley Hathaway, Product Manager at IBM Watson Group. Hathaway has a passion for great design, and utilizes a process that is rooted in scalability and collaboration.
June 27 at 11:15 a.m.
Intro To Digital Marketing: Key Concepts & Metrics
What you’ll learn: You will learn the fundamentals of digital marketing. That means an introduction to all the key elements of a successful digital marketing campaign. Get a look at the available digital marketing platforms, as well as the fundamentals of tracking and optimizing campaigns.
Web Development: Lets Break It Down
What you’ll learn: Learning to code is a daunting, if exciting, proposition for most people. This class will introduce you to the very basics of the world of web development. They’ll discuss what you need to get started as a web developer, and how to get on your way.
June 27 at 1 p.m.
What you’ll learn: This class will teach you the fundamentals of leveraging your brand to make your customers super engaged. Ever wonder how big companies use their brands to get an edge over the competition? Learn how to utilize the same techniques for your company.
Who’ll be teaching you: The instructor is Christy Childers, a Recruiter with Dropbox. Before moving to Dropbox, Childers spent four years at a recruiting agency bringing top talent to over 40 Austin companies.
Intro To User Experience Design
What you’ll learn: We all know that UX designers are important – but many of us have almost no clue what they actually do. This class aims to demystify UX design and give a practical introduction to the subject.
Who’ll be teaching you: The instructor will be Richard Anderson, UX Strategy Designer at Optimal Experience Strategy. Anderson has over 20 years of UX design experience and recently co-founded Optimal Experience Strategy, an experience design strategy firm.
June 27 at 2:15 p.m.
What you’ll learn: Wouldn’t it be nice if somebody could tell you how to land an awesome job in tech? This class will teach you some practical hacks to increase your chances of landing that dream job.
Who’ll be teaching you: The instructor is Christy Childers, a Recruiter with Dropbox. Before moving to Dropbox, Childers spent four years at a recruiting agency bringing top talent to over 40 Austin companies.
Getting Started With WordPress
What you’ll learn: In many regards, WordPress is the content management system for those looking to build a simple website. This class will take you through the basics of getting your website up and looking good.
Who’ll be teaching you: The instructor will be David Bradley, Cofounder of Patterns In The Cloud. Before starting his own website design company, Bradley was an e-commerce and implementation consultant for NetSuite.
