As a new entrepreneur, networking is your biggest ally in helping your business grow. Connections can be made formally at a conference or through casual conversation while standing in line at the grocery store. And with innovations in social media platforms, comes even more opportunities for productive networking...
So, how do you get started successfully forming genuine relationships online? Here are some tips that will help build a strong social network:
Reach out to others out of interest, not necessity: Social media offers opportunities to quickly connect with others over current events, industry happenings, or new ideas. Reach out to those with common interests, and share information or links your connections could benefit from or that you think would start a productive conversation. Remember when creating a new relationship, it is often more beneficial to give than receive. Keep in contact, check-in twice a year and see what you can do for them.
Find connections on your playing field: Social media allows you to connect with others you may have never had the opportunity to otherwise. However, reaching out to someone who is busy with a larger following often leads to your wasted time and an undeveloped contact. Find someone with similar interests and goals that will give you the deserved time and attention. These connections will also provide you leverage with other like-minded professionals and business owners.
Try out different social media platforms: There are a variety of different platforms that you can employ for your business. Figure out who you want to connect with and what kind of information you want to share. LinkedIn is a must have for new business owners to build credibility and find professional contacts. Platforms like Twitter, Facebook, and Instagram are great for quickly sharing and connecting over content – be it news, works in progress, or relatable links.
Pro tip: Creating a blog or Youtube channel can be effective ways to create more in-depth, personable content that is still easily available and shareable. Evaluate what kind of audience you’re appealing to and test out some of these different platforms for sharing your business.
Social networking is an important part of building your business, and if done right you can end up with strong professional relationships. You may never know where your connections take you or what opportunities are available, so make sure you’re ready and your content reflects the approachable, proficient business owner you are. For more information on networking, online or in person, check out our product HandBrander to help grow your personal brand.
