Starting on April 17, 2016, StartupRunner will be running its growth accelerator inside WeWork Austin. Startups will also have the opportunity to apply for and benefit from the WeWork Labs program.
Eight startups will accelerate finding a group of repeatable customers with a repeatable sales process that yields a profitable business model. Those startups that identify an efficient growth path will go on to apply for funding through the Central Texas Angel Network funding cycle which begins late August 2016.
Startups already working inside WeWork will be given special consideration for the upcoming accelerator program.
How Does The StartupRunner Accelerator Work?
StartupRunner’s growth team works hands-on with your team to design value propositions, identify high lifetime value customer segments and profit efficient traction channels to increase sales. In addition to growing your top-line revenue, every week your startup’s business model canvas will become increasingly validated. By the end of the accelerator your investor pitch deck will be re-worked to focus on the growth opportunity you’ll have data to back up.
What Is The Time Commitment?
StartupRunner intentionally designed the growth accelerator to keep you focused working on and in your startup throughout the 12 week program.
Growth Sessions: Weekly 1 on 1 sessions with the StartupRunner Capital and the StartupRunner growth team to build value propositions, measure and learn from marketing campaigns.
Growth Workshops: Weekly group workshops to build a new component of StartupRunner Capital’s growth engine, define how to measure its performance and learn from the results.
Campaign Building & Optimization Sessions: Every Wednesday is dedicated to 1 on 1 sessions with Ellie Allen program manager and Mykala Schwarz director of marketing for StartupRunner to build, optimize, and measure the marketing campaigns that drive the growth accelerator process.
Office Hours: Every Wednesday Derick Thompson founder of StartupRunner Capital and Michelle Thompson in-house counsel at StartupRunner Capital hold open office hours along with a select group of growth mentors to work with founders growing every aspect of their business.
Accelerator Location
Your team can join WeWork or work from another location at your discretion. Growth sessions, Growth Workshops and Office Hours will be powered by Cisco’s Spark collaboration platform so that travel plans or the day-to-day needs of your business won’t hinder progress in the accelerator.
Below is a list of Growth Workshops, some of which will be open to the WeWork community:
Week 1: StartupRunner Accelerator Kick Off
Week 2: Unique Value Proposition Design Marketing
Week 3: Value Proposition Driven Marketing > Facebook
Week 4: Facebook Campaign Optimization
Week 5: Content Creation Writing
Week 6: Content Optimization
Week 7: Content Syndication
Week 8: Customer Nurturing and Closing
Week 9: Investor Pitch Deck
Week 10: Investment Deal Structure
Week 11: CTAN Application Submission
Week 12: StartupRunner Accelerator Unwind
What’s The Cost?
Your startup’s participation in the StartupRunner Accelerator program is funded by StartupRunner Capital, the venture arm of StartupRunner.
Program Cost = $30,000
Your startup is responsible for funding.
Marketing Campaigns = $2,750 (varies by startup)
WeWork Labs Membership = $400 desk (varies by startup and WeWork’s availability)
CTAN Application Fee = $250
Startups That Should Apply?
If, and only if, you find a group of repeatable customers with a repeatable sales process, and then find that those customers yield a profitable business model, do you move to the next step of customer creation (scaling up and crossing the Chasm). - Steve Blank
If your startup needs help preparing to cross the Chasm, apply now.
If your startup is selling a product/service repeatedly to customers and has generated $50k or more in revenue, you should apply now.
If your startup is trying to figure out how to find high lifetime value customers and communicate your product/service value in a clear way, you should apply now.
If your startup is trying to raise money but angel investors are asking for more traction and a scalable, repeatable business model, apply now.
Once we receive your quick application we will review and let you know within 48 hours if we'd like to move forward in the application process.
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