Businesses have to have social media strategies, they say. But it keeps getting harder! With Instagram, your pictures have to be gorgeous, and now we have Snapchat, where nothing is perfect. Nothing is hidden. And it is transparent. Here's why Founders who are on Snapchat stand a better chance at success than their more quiet counterparts...
Welcome to 2016: the age when everyone is seeking transparency more than ever. And for that, we can thank the rapid advancement of technology that is so readily available to us. When a business is being marketed, people want to see the face behind it, not some glossy corporate logo. That is why personal branding on Snapchat is so necessary today and for businesses who are still trying to understand it, here are three reasons why Founder on Snapchat will thrive:
- The Connection With Your Audience: Your customers want a human connection. When they buy your service or product, they want to be sure you are someone they can trust. To gain their trust, you have to put yourself out there.
Part of the way you accomplish this is by setting up personal social media accounts in addition to Snapchat to maximize communicate with your audience. Show them you are a Founder that really wants to help all people similar your customers.
- Establishing Your Expertise: Personal branding is critical no matter the size of the business. But for businesses that are smaller or just starting out, it is especially advantageous. When you take the time to craft your personal image, you can steadily establish yourself as an expert in your industry. When you're posting to Snapchat, you're sharpening your message and communication skills.
- You Will Stand Out: Personal branding offers you a certain edge since there are still many people who haven't taken advantage of the power it offers. Developing a personal brand on Snapchat is a way to differentiate yourself and stand out from the rest of the crowd. Implement a personal branding strategy in everything from your social media presence to your portfolio.
For more information on personal branding, ask me a question on Snapchat. My username is 'handshakin' and I post personal branding tips daily.
MUST READ Pro Tip: Snapchat doesn't have a discovery feature, so it's very difficult to build an audience aside from driving it from your other social media accounts (see my twitter profile picture is my Snapchat code)...
There's a brand new app called ghostcodes.com where people can find Snapchat accounts to follow. Make sure to download it and add your account before they have their public launch next week. If you need an invite code, use 'spooks'. Snapchat me at 'handshakin' and we can swap hearts to increase both of our exposure.
