Cake (joincake.com

Cake (joincake.com) is the leading digital platform for end-of-life planning, with 30 million people visiting the site each year. We are a Boston-based, venture-backed, early-stage technology company that is founded by MIT and Harvard alums and we are capitalizing on the hyper awareness of mortality and the mega trend to find digital solutions to these critical life choices. With 3,000 articles and interactive planning tools, Cake is a one-stop-shop for all aspects of end-of-life including healthcare, financial, legal, and digital legacy. In the last few months, demand for our services has increased dramatically: health systems and financial services companies have reached out to purchase co-branded versions of our software, and our organic traffic has grown tenfold. Our CEO was honored on Fortune’s 40 Under 40 list and the Care100 list (one of the most influential people in care), and our work has been highlighted in The New York Times, BBC, NPR, Business Insider, and The Boston Globe.