Lead strategy and execution for GoFundMe's flagship conference and 40+ field events to drive pipeline, retention, and brand. Build the events function, manage budget and vendors, measure ROI, align cross-functionally with Sales/Customer Success/Product, and manage a team to scale experiential programs.

Own end-to-end event strategy and execution across North America: source and prioritize shows, negotiate contracts, manage logistics and budget, attend and run on-site operations, brief teams, partner with sales to drive pipeline, run pre/post event campaigns, define KPIs, and report ROI.

The Senior Manager of Experiential Marketing oversees strategy and execution of in-person events to drive pipeline, revenue, and customer relationships, collaborating with internal teams and managing logistics for impactful experiences.