Top Marketing Manager Jobs in Austin, TX

Owns paid search strategy and performance for a product vertical or campaign group across Google Ads, Microsoft Advertising, Performance Max, and emerging search surfaces. Responsibilities include managing multimillion-dollar budgets, bidding and budget governance, experiment design, forecasting, LTV-based optimization, cannibalization analysis, and AI-enabled workflow development. The role also leads cross-functional projects, evaluates AI outputs for quality and compliance, maintains reporting routines, and coaches analysts.

Plans, executes, and measures B2B marketing events, trade shows, integrated campaigns, and account-based marketing programs. Manages event logistics, vendors, budgets, audience acquisition, lead follow-up, and pipeline reporting. Collaborates with digital marketing, product marketing, and business development teams while using AI-enabled tools to improve content, personalization, research, reporting, and program execution.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Owns partner marketing programs for resellers and service providers, including joint go-to-market planning, co-branded demand generation, webinars, ABM, incentives, and partner-led events. Manages MDF budgets, pipeline goals, ROI tracking, partner enablement assets, and customer success stories. Builds partner relationships, advocates internally for partner needs, and collaborates with sales and marketing teams to drive partner-influenced revenue.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Own lifecycle marketing strategy and execution for member onboarding, benefit adoption, retention, reactivation, and expansion. Build automated and segmented campaigns across email, the member portal, and other channels; manage communications calendars and event campaigns; write brand-aligned copy; and use member data, testing, and analytics to optimize engagement, retention, reactivation, and lifetime value. Serve as the organization’s lifecycle marketing subject-matter expert while collaborating with Marketing, Sales, and other teams.

Own revenue marketing for Gong’s Commercial and Mid-Market segments by creating scalable demand-generation programs and achieving sourced pipeline targets. Partner with Sales, SDRs, GTM Operations, and Marketing teams to develop demand strategies across digital, content, webinars, email, lifecycle, and inbound channels. Use AI and automation to improve targeting and personalization, run experiments, analyze full-funnel data, and deliver actionable pipeline and revenue insights.

Owns growth marketing across existing customers and strategic partners. Develops customer segmentation, cross-sell and upsell campaigns, expansion playbooks, EHR co-marketing programs, partner lead generation, and pipeline attribution. Collaborates with Sales, Account Management, Customer Success, Product Marketing, Content, and Revenue Marketing teams. Uses CRM, marketing automation, campaign, and product data to optimize conversion, measure expansion revenue, increase multi-product adoption, and generate qualified customer and partner opportunities.

Manage and optimize full-funnel paid marketing campaigns across Meta, Google, LinkedIn, TikTok, and emerging AI advertising channels. Own campaign structure, targeting, budgets, bidding, retargeting, creative testing, catalogs, feeds, tracking, attribution, and performance reporting. Analyze ROAS, CPA, CTR, CPC, CVR, booking costs, and booking value to guide business decisions. Partner cross-functionally with creative, product, analytics, and engineering teams while using AI tools to accelerate campaign research, reporting, creative iteration, and workflow automation.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Leads partner marketing and go-to-market strategies for commercial devices, Windows, and AI-powered solutions. Develops launch plans, demand-generation campaigns, sales plays, partner readiness initiatives, and co-sell opportunities. Builds relationships across partners, sales, marketing, product, finance, and customers; measures campaign and investment results to optimize growth and scale successful approaches.

Own Splash’s lifecycle marketing strategy and execution across onboarding, activation, retention, reactivation, and VIP journeys. Build and optimize Braze campaigns across email, push, SMS, in-app messaging, and webhooks; manage segmentation, copy, QA, testing, reporting, and attribution. Partner with growth, paid media, content, product, design, compliance, and data teams to improve retention, engagement, conversion, and incremental revenue among sports gaming users.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Leads product marketing for Huntress Managed EDR, owning positioning, messaging, content, campaigns, sales enablement, demand generation, and go-to-market strategy. Partners with product, sales, growth marketing, brand, and security teams to launch offerings, communicate technical benefits, drive pipeline, and expand customer accounts. The role requires deep cybersecurity product marketing experience and technical knowledge of endpoint security technologies.

Develop and execute partner marketing strategies across North America and EMEA to generate qualified referrals and partner-sourced pipeline. Lead joint campaigns, co-selling motions, events, webinars, account-based marketing, partner programs, and co-branded content. Manage budgets, stakeholder relationships, campaign tracking, attribution, and performance optimization while collaborating with Partnerships, Sales, Demand Generation, Product Marketing, Marketing Operations, and Revenue Operations.

Owns full-funnel performance marketing across paid advertising, organic media, email, and account-based marketing. Responsibilities include campaign deployment, optimization, budget pacing, experimentation, attribution reporting, analytics, and revenue-focused performance reviews. The role partners with Growth Marketing, SEO, ABM, RevOps, sales, design, and content teams to improve pipeline, ROI, and revenue impact while managing a small team.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Drive account-based marketing programs for high-value ITSM accounts, generating pipeline and revenue across new business and customer expansion. Responsibilities include administering 6sense, building account segments and intent models, creating targeted sales sequences, running vertical campaigns and gifting programs, enriching contacts, partnering with sales and customer success, and measuring engagement, conversions, pipeline, ROI, and expansion revenue.

Leads a team of Marketing Specialists, providing coaching, performance management, workload allocation, and professional development. Oversees strategic property marketing programs for brokerage teams and investor clients, ensuring high-quality integrated campaigns and client service. Partners with design, content, web/video, and digital marketing teams; manages workflows, project risks, processes, and resource planning. Drives operational excellence, continuous improvement, technology adoption, and strategic marketing guidance in a client-facing commercial real estate environment.

Develops and executes multichannel demand-generation campaigns across North America to acquire target contacts, drive engagement, and convert new business. Manages campaign budgets, timelines, content, targeting, and cross-functional activation. Analyzes performance data and KPIs, prepares stakeholder reports, and recommends optimization strategies. Partners with sales development teams on lead follow-up, prospecting programs, direct mail, and engagement tactics.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.