Manages paid media campaigns across native and social advertising channels, including ad creation, budget management, audience targeting, bid adjustments, creative testing, and KPI optimization. Builds Salesforce sales funnels, analyzes conversion performance, audits web analytics implementations, supports landing page testing, and maintains relationships with advertising networks. The role requires strong organization, attention to detail, creative thinking, and foundational digital acquisition marketing experience.

Manage affiliate and agency performance, build partner relationships, optimize digital marketing campaigns, analyze CTR, CVR, AOV, and LTV, and coordinate campaign testing and onboarding. Set up and optimize advertising network accounts, improve tracking and reporting processes, collaborate with technical and creative teams, and support revenue and brand growth objectives.

Develop and lead direct-response video advertising for pet health, food, and beauty brands across social platforms. Responsibilities include ideating concepts, writing scripts, directing shoots and interviews, supervising editors, coordinating videographers, analyzing ad performance, optimizing creative, managing testing pipelines, mentoring a junior producer, and reporting results to creative leadership.