Top Marketing Jobs in Austin, TX

Produces and publishes B2B blog content covering customer stories, industries, product features, SEO, and AEO. Supports cross-functional content programs, develops AI-assisted workflows, contributes to content planning, and tracks performance to improve future production. The role requires strong research and writing skills, organization, collaboration, comfort with data, and interest in improving content operations. It is based in the Austin area with two office days per week.

Execute and support full-funnel B2B demand generation and account-based marketing campaigns across email, LinkedIn, display, content syndication, webinars, direct mail, and web. Coordinate campaign planning, creative and content development, audience segmentation, launch execution, reporting, and optimization. Research accounts and markets, monitor performance, troubleshoot execution issues, maintain timelines and processes, and provide recommendations to improve pipeline generation and marketing outcomes.

Lead Mid-Market demand generation and ABM programs: plan, execute, and optimize multi-channel campaigns; partner with content, product marketing, sales, and marketing operations; own select channel execution (webinars, sales plays, direct mail); use data and AI tools to measure and iterate; enable sales with targeting, messaging, and reporting.

Supports B2B partner, Networks, and public sector events from planning through post-show follow-up. Responsibilities include maintaining checklists and trackers, managing booth assets and shipping, processing vendor paperwork and invoices, submitting marketing operations requests, preparing lead lists and event reports, coordinating attendee logistics, and providing onsite event support. The role also tracks sponsor commitments, exhibitor and speaker submissions, memberships, procurement forms, and compliance documentation.

Execute regional field marketing programs across the Eastern region: manage events, trade shows, webinars, logistics, vendor and budget coordination, localize campaigns, enable sales, track performance, and improve processes to drive pipeline and engagement.

Leads Motive’s internal communications strategy, narrative, and cadence across company-wide forums, executive messaging, video, Slack, intranet, email, and other channels. Advises executives, supports crisis and change communications, aligns internal and external messaging, measures employee sentiment, and improves engagement programs. The role also partners with Corporate Communications, Legal, and People teams and mentors communications talent while remaining an individual contributor.

Own go-to-market strategy and product-led growth initiatives for AI-powered SaaS products. Develop launch plans, positioning, messaging, customer acquisition strategies, sales enablement, and campaigns. Use customer insights and data to refine product and marketing strategy, influence roadmap decisions, and identify market opportunities. Collaborate cross-functionally with product, sales, demand generation, communications, content, lifecycle, channel, and partnership teams to drive awareness, adoption, and revenue growth.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Lead and scale analyst relations strategy to drive analyst engagement and favorable placements. Build relationships with major analyst firms, prepare executive briefings, manage evaluations (e.g., Gartner, Forrester, IDC), turn analyst feedback into actionable messaging/product recommendations, enable sales with analyst insights, and measure program impact.