Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Lead strategy, evaluation, and activation of talent and brand partnerships. Build deal frameworks, manage contract terms, and align cross-functional teams. Define KPIs, create partner scorecards and dashboards, run A/B tests and predictive models, and translate performance into optimization and commercial outcomes.