Leads global, full-funnel media strategy and activation for Shark Home across North America and international markets. Owns media budgets, develops launch and category campaigns, optimizes investments using audience analytics and media mix modeling, and manages agency partnerships. Partners with Brand, Creative, Social, PR, Sales, and CX teams while driving media innovation, transformation, team leadership, and executive-level performance reporting.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.