Build and grow Toast's consumer social presence across Instagram, TikTok, and emerging platforms. Create and publish content, define the consumer brand voice, engage and moderate online communities, manage creators and user-generated content, monitor sentiment, and report on growth, engagement, referral traffic, and community health. Collaborate with Brand, Communications, Product Marketing, and Consumer Growth teams to refine content strategy and strengthen Toast Local's connection with diners and local restaurants.

Own off-site SEO and content distribution, including backlink and citation outreach, guest post writing, third-party relationship management, competitive gap analysis, and backlink profile monitoring. Manage outreach pipelines, contribute to Reddit community strategy, collaborate with PR, Brand Content, and Product teams, and use AI tools to improve target research, pitch development, and link-building workflows.