Lead offer and promotion strategy for Coursera and Udemy consumer businesses. Build discount frameworks, guardrails, and exceptions processes; model economics (LTV:CAC), design experiments to measure incremental lift and cannibalization, and partner with Pricing, Finance, Data Science, Marketing, and Legal. Set rules for seasonal and evergreen promotions, advise on P&L impact, and help harmonize practices across both brands while providing leadership to promotions specialists.

Lead and execute SEO strategy to grow organic visibility across web, AI search, and emerging discovery platforms. Own technical and content SEO roadmaps, partner with Product, Engineering, and Content to optimize indexing, performance, structured data, and site architecture. Measure and report visibility, traffic, engagement, and conversion; influence cross-functional stakeholders to scale SEO impact.