Develop and lead integrated B2B marketing campaigns for enterprise product launches and evergreen motions. Define audiences, narratives, buyer journeys, channel roles, activation plans, measurement, and optimization strategies. Orchestrate owned, earned, and paid programs across cross-functional teams, guide campaigns from briefing through post-launch learning, and improve performance through analytics and portfolio insights.

Leads Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Manages a team, sets the roadmap, develops scalable customer programs, and partners with Product, Data Science, Marketing Operations, and other teams. Oversees segmentation, personalization, experimentation, measurement, marketing automation, and operating-model development to improve adoption, retention, and revenue.