Develop and execute digital experience strategies, CRO roadmaps, landing-page optimization, and A/B or multivariate testing for GoodRx growth initiatives. Analyze performance data using experimentation and analytics tools, collaborate with Marketing, Product, Design, Engineering, SEO, CRM, and Legal, and lead AI-enabled workflows to improve conversion, engagement, subscriber growth, retention, and delivery efficiency.

Leads go-to-market activation for GoodRx HCP and DTC media offerings. Translates strategy into launch plans, positioning, packaging, sales enablement, training, and field-ready materials for pharmaceutical brands and agencies. Coordinates cross-functional execution across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations. Builds commercial narratives, supports pitches and RFPs, gathers market feedback, and develops repeatable commercialization and enablement frameworks.

Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.