Plan, launch, and optimize B2B performance marketing campaigns across paid social, video, programmatic, and emerging channels. Translate ABM strategies into audience activation, manage budgets and vendors, develop creative briefs, run campaign and landing-page tests, and measure impact across awareness, engagement, opportunities, and pipeline. Collaborate with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing to improve campaign performance and investment decisions.

Hands-on performance marketing role responsible for planning, launching, and optimizing paid media and ABM campaigns across social, video, programmatic, and emerging channels. The role manages budgets, vendors, creative testing, audience activation, measurement, and campaign optimization to build awareness, generate demand, engage buying groups, and increase pipeline. It partners closely with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing.