Lead global mid-market B2B marketing for Snap's Small and Medium Customers: define strategy, manage a team, run integrated demand-generation campaigns (events, partner marketing, paid media, sales enablement), partner with Sales/Growth, use data to optimize leads and conversion, and align cross-functionally to drive acquisition, retention, and pipeline growth.

Lead global growth strategy and programs for Snap’s small and medium advertiser segment across Brand Ads and Lead Gen. Drive advertiser acquisition, activation, retention, and revenue growth through experimentation, customer insights, data analysis, and scalable go-to-market programs. Own segment roadmaps, KPIs, business plans, and performance recommendations while coordinating Marketing, Product, Operations, Data Science, Customer Insights, and Sales stakeholders. Present strategies and results to executives and influence cross-functional teams.

Lead global content and creative strategy for Snaps Small and Medium Customers marketing. Develop sales enablement materials, on-platform notifications, email and web content, run data-driven tests with Revenue and Data Science, and manage designers, web developers and copywriters to drive engagement and revenue.