Owns ServiceNow’s Life Sciences industry positioning, messaging, go-to-market strategy, solution narratives, marketing assets, event presence, demand-generation programs, and field enablement. The role translates AI and platform capabilities into industry-specific business outcomes, drives pipeline and seller adoption, manages executive and analyst engagement, and leads cross-functional Industry POD initiatives. Requires deep Life Sciences industry expertise, strong B2B product marketing experience, executive communication skills, and comfort using AI tools throughout the marketing workflow.