Lead selection, implementation, and administration of marketing and sales technologies (AEM, CDP, Salesforce Marketing Cloud) to drive digital campaigns, improve customer engagement, ensure analytics and data quality, manage projects end-to-end, coach team members, and build stakeholder relationships to capture new business and enhance brand visibility.

Lead CDP strategy and digital personalization efforts, driving audience segmentation, customer journey orchestration, and cross-channel activation. Shape platform roadmaps, translate business objectives into scalable MarTech solutions, oversee CDP implementation and steady-state operations, and lead complex cross-functional initiatives to improve customer engagement and data-driven marketing.