Lead Sonar's ABM strategy and execution for one-to-one, one-to-few, and one-to-many accounts. Build personalized multi-channel campaigns, align marketing and sales, leverage intent and account analytics to prioritize outreach, drive pipeline and expansion, measure ABM metrics and ROI, manage vendors and budget, and support field and event programs.

Own and operate Sonar's marketing technology stack: define requirements, manage vendors and integrations (CRM/analytics), drive adoption through training, measure ROI and utilization, recommend tool improvements, partner on AI/automation, and manage budgets and renewals.