Leads strategic events, sponsorship activations, community programs, executive and board experiences, and stakeholder engagements. Oversees planning, logistics, vendors, budgets, communications, hospitality, evaluation, and activation standards. Manages an events team, develops performance goals, coordinates cross-functional resources, and builds relationships with partners, community leaders, executives, and organizations. Supports brand visibility, member growth, community impact, and partnership success while ensuring compliance with financial-services regulations.

Develop strategic advertising concepts and copy across email, social, digital display, radio, video, articles, and branch signage. Maintain UFCU’s brand voice, support campaign development, collaborate with designers and marketing partners, and create engaging, data-informed communications that drive member engagement, purchase behavior, and brand perception.