Lead trade shows, webinars, conferences, client events, and internal gatherings from planning through execution. Research sponsorship opportunities, coordinate vendors and budgets, create event promotions and collateral, collaborate with sales to book demos and manage follow-up opportunities, and measure event performance and ROI to improve future initiatives.

Own and optimize the marketing tech stack, ensure data accuracy and governance, build and automate lead scoring/routing and campaign workflows, support technical execution of campaigns, develop performance dashboards and reports, partner with Sales to streamline lead flow, evaluate vendors, and create documentation and training.