Leads Feedonomics’ overall marketing strategy, including demand generation, product marketing, brand, customer advocacy, retention, pipeline, and revenue ownership. Oversees marketing P&L, budget allocation, go-to-market strategy, executive communication, and cross-functional alignment with Sales, Product, Finance, and Customer Success. Builds and scales a senior marketing organization, develops leaders, strengthens brand positioning, drives customer advocacy, and improves retention and expansion revenue.

Owns organic social media strategy, content calendars, publishing, and performance reporting across Commerce, BigCommerce, Feedonomics, and Makeswift. Creates written, visual, and short-form video content for multiple platforms, supports executive social accounts, manages employee advocacy, covers live events, monitors emerging channels, and maintains brand safety. Partners with marketing, creative, PR, and communications teams while using analytics to optimize engagement and business impact.

Owns enterprise account-based marketing strategy, pipeline, and revenue across BigCommerce and Feedonomics. Responsibilities include account tiering, personalized multichannel campaigns, enterprise account penetration, attribution reporting, buying committee engagement, sales alignment, content and creative coordination, and intent-data-driven storytelling. This individual contributor role requires personally building and executing ABM programs, opening new enterprise accounts, and traveling to Austin monthly plus customer events.