Produces and quality-checks product marketing content assets, including launch copy, FAQs, release notes, training materials, support content, and sales enablement resources. Uses generative AI tools to create drafts and variants, then verifies accuracy, tone, product fidelity, and compliance. Maintains content libraries and trackers, monitors real estate technology developments, and coordinates delivery across Marketing, Sales Enablement, Product Management, and Support teams.

Own and scale growth marketing programs focused on acquisition and product-led growth. Manage multimillion-dollar investments, test emerging channels, build campaign infrastructure and creative, and develop measurement frameworks. Partner with Product, Engineering, Data Science, Finance, and Business Development to identify scalable growth levers. Translate analysis into strategic recommendations and use AI tools to accelerate landing page, creative, campaign, and workflow development while applying responsible AI practices.