Lead creative strategy and production for paid performance channels, including social, display, programmatic, paid search, video, creator, and app store assets. Develop channel-specific strategies, manage platform partnerships and innovation programs, oversee agencies and internal creative teams, and establish testing frameworks. Analyze performance data to optimize messaging and formats against iROAS, conversion rate, and CPA goals while aligning brand, growth, and integrated marketing priorities.

Leads Connectivity Product Marketing at Expedia Group, setting strategy, operating standards, positioning, messaging, and go-to-market programs for API and platform products. Manages a product marketing team and aligns Product, Commercial, Technical, Marketing, Communications, Creative, and Enablement stakeholders. Translates complex technology into business value, drives enterprise partner adoption and usage, measures performance, represents the function with senior leaders, and develops high-performing teams.

Build, deploy, and maintain end-to-end CRM campaigns in Salesforce Marketing Cloud. Develop AMPscript/SQL solutions, manage Journey Builder and Automation Studio, perform QA, troubleshoot production issues, integrate APIs, mentor junior developers, and introduce AI/agent-assisted workflows to improve campaign performance and reliability.