The role involves managing the operational layer for marketing technology, driving standards, training, and the evaluation of new marketing channels to enhance team effectiveness and efficiency.

Lead Brand Expedia's integrated marketing strategy across commercial and lifecycle moments. Own brand value proposition, visual identity rollouts, retail and promotional campaigns, and loyalty/CRM planning. Build global integrated campaign plans, use data and testing to optimize performance, partner cross-functionally, and lead a high-performing team to deliver consistent brand expression and measurable business outcomes.