Lead and grow an Americas lifecycle marketing team, define end-to-end CRM strategy for North and Latin America, build automated customer journeys to drive activation, cross-sell and retention, partner with Product/Analytics/Creative, use data and experimentation to improve CRM KPIs, and ensure tactical execution and stakeholder alignment.

Lead and grow an Americas CRM team to define end-to-end lifecycle strategy, build automated journeys for activation, cross-sell and retention, drive CRM metrics (conversion, churn, LTV), partner with product, analytics and creative, and use data-driven experimentation to prove impact.