Top Senior Marketing Jobs in Austin, TX

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Own digital growth for SolarWinds’ ITSM business by driving pipeline and revenue through paid media, SEO, web campaigns, landing pages, conversion optimization, and analytics. Manage Google Ads, LinkedIn, programmatic, 6sense, website updates, and SEO initiatives while tracking performance through GA4, ad platforms, and Salesforce. Partner with sales, product marketing, customer success, and ABM teams to align programs with go-to-market priorities.

Own growth outcomes across Google and Meta paid media, measurement, CRM, emerging channels, and major sale events. Manage pacing, forecasting, testing, attribution, creative reach, agency performance, and budget allocation across an 8-figure annual budget. Use Klaviyo, Attentive, AI tools, and light scripting to improve reporting and execution. Partner with leadership and creative teams while making hands-on channel decisions and building scalable internal marketing tools.

Lead global content and creative strategy for Snaps Small and Medium Customers marketing. Develop sales enablement materials, on-platform notifications, email and web content, run data-driven tests with Revenue and Data Science, and manage designers, web developers and copywriters to drive engagement and revenue.

Leads strategic marketing for the Americas Occupier Advisory businesses, including tenant representation and strategic consulting. Develops campaigns, sales enablement strategies, content plans, and thought leadership initiatives to drive revenue and brand awareness. Partners with business leaders, marketing teams, researchers, and vendors; analyzes KPIs and market insights to optimize performance and investment. Manages and mentors a marketing team while ensuring brand consistency and alignment with corporate goals.

Owns the Brand Design team's operating rhythm, including Asana intake, creative briefing, prioritization, workflow optimization, milestone planning, capacity tracking, file organization, and performance reporting. Partners with Marketing Program Management on major initiatives and improves processes so designers can focus on creative work. The role requires strong project delivery, cross-functional planning, stakeholder influence, and familiarity with creative workflows and data-driven reporting.

Leads a team of Marketing Specialists, providing coaching, performance management, workload allocation, and professional development. Oversees strategic property marketing programs for brokerage teams and investor clients, ensuring high-quality integrated campaigns and client service. Partners with design, content, web/video, and digital marketing teams; manages workflows, project risks, processes, and resource planning. Drives operational excellence, continuous improvement, technology adoption, and strategic marketing guidance in a client-facing commercial real estate environment.

Own paid acquisition across Meta and Google, managing campaigns, budgets, CPA targets, analytics, tracking, landing-page testing, and CRO. Lead a four-person paid team, build AI agents and automations for campaign operations and reporting, and translate performance data into creative briefs. The role also supports product launches, customer acquisition metrics, and funnel optimization across SaaS and B2B campaigns.

Leads product marketing for NI software releases and platform launches, translating technical capabilities into customer messaging, demonstrations, videos, presentations, web content, sales tools, and training. Partners with Product Management, R&D, sales, and marketing to execute frequent software go-to-market activities, improve seller readiness, support customer and pre-sales engagements, drive adoption, and incorporate feedback into launch execution.

Develops and executes multichannel demand-generation campaigns across North America to acquire target contacts, drive engagement, and convert new business. Manages campaign budgets, timelines, content, targeting, and cross-functional activation. Analyzes performance data and KPIs, prepares stakeholder reports, and recommends optimization strategies. Partners with sales development teams on lead follow-up, prospecting programs, direct mail, and engagement tactics.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Develop and scale UHNW marketing strategy and capabilities while serving as a strategic partner to private wealth advisor teams. Translate advisor and client needs into marketing programs, plans, campaigns, events, and measurable growth initiatives. Build trusted relationships, manage budgets, coordinate cross-functional implementation, analyze performance, and optimize programs. The role requires expertise in affluent audiences, relationship-based growth, referral development, advisor positioning, and launching scalable marketing capabilities in an evolving environment.

Owns B2B social media, influencer marketing, partner campaigns, event activations, and growth marketing initiatives. Responsibilities include developing integrated campaigns, managing social channels and content, overseeing paid influencer partnerships, supporting executive communications, coordinating events, measuring campaign performance, and collaborating cross-functionally to advance brand awareness, pipeline, and developer adoption.

Owns end-to-end, full-funnel growth campaigns for marketing and leasing products. Develops messaging, nurture programs, and integrated activations across paid, owned, email, web, events, outbound, and content channels. Partners with Product Marketing, Sales, SDRs, and marketing teams to drive pipeline, optimize campaign performance, measure attribution, and accelerate deals.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel analytics, audience discovery, and product-led growth experiments. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Build scalable marketing systems, automate workflows, develop ICP and messaging playbooks, and partner with founders, Product, Design, Sales, and Revenue Operations to improve acquisition economics and conversion.

Develops and manages paid influencer and ambassador programs, including channel planning, creator recruitment, negotiations, campaign execution, content approvals, budget management, performance analysis, optimization, compliance, agency oversight, and one direct report. The role collaborates across marketing, creative, legal, medical, regulatory, finance, and product teams to drive brand awareness, engagement, customer acquisition, and measurable commercial outcomes.

Leads creative marketing campaigns for 8–10 fiction and nonfiction titles annually, managing strategy, budgets, digital advertising, author and partner relationships, influencer and email programs, catalogs, bookseller outreach, reporting, and seasonal initiatives. Presents plans to internal and external stakeholders, analyzes campaign performance, identifies sales opportunities, manages an intern, and supports broader imprint marketing strategy and process improvement.