Babylist

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly page views and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.

Carrot Fertility

Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives.

UpSpring

<div>Dede, Julie, and Lisa. Each of them working hard to raise and nurture their children, these three innovative women experienced first hand the many unmet needs of mom and baby. They kept thinking “there’s got to be a better way”—until they came up with one! In 2005, the enterprising new moms joined together to start UpSpring and create first-of-their-kind products for today’s modern family.</div><div>&nbsp;</div><div>The women sat down, rolled up their sleeves, and got to work. Their first two products were Milkscreen, an at-home alcohol detection kit for breast milk, and Walking Wings, a unique tool for babies learning to take their first steps. Wanting to bring their products to as many mothers as possible, they then partnered with other mom inventors and medical experts to expand their focus to include just-for-mom products like Shrinkx Hips, the first postpartum compression belt for the hips, and C-Panty, after C-section recovery and slimming underwear.</div><div>&nbsp;</div><div>UpSpring continues to stand by its commitment to help make life better and easier for mom and baby. We work with experienced product development teams to bring you things that we hope will change your lives—or at least make them a whole lot better. We work with scientists, microbiologists, chemists, and other dedicated professionals whose goal it is to advance motherhood. And we are grateful for your continued support along the way. From our family to yours, we wish you much happiness and health!</div>