Drive regional sales growth, market share, and brand awareness across retail partners. Develop business plans, execute in-store strategies, manage events and activations, deliver product education, analyze sales KPIs, and build relationships with retail leadership. Lead and coach freelance educator teams, oversee merchandising and inventory execution, conduct business reviews, track performance, and manage travel and expense budgets. The role requires extensive in-market presence, overnight travel, weekend work, and frequent standing and walking in stores.