Leads the agency’s paid social practice, setting strategic, technical, and measurement standards across client accounts. Oversees platform partnerships, investment strategy, campaign planning, client relationships, new business support, and emerging social opportunities. Directly manages and develops the social team, establishes performance expectations, and builds the practice’s talent pipeline. Serves as a senior client advisor and agency thought leader across paid social, social commerce, creator strategies, and evolving platform and privacy trends.

Leads the agency’s programmatic advertising practice, setting strategic and technical standards, managing client investment, developing platform partnerships, guiding complex campaign strategy, representing programmatic capabilities in client and new business contexts, and hiring, mentoring, and managing the programmatic team.