Responsible for leading a team of consultants focused on optimizing customer processes, creating SOPs, developing BI dashboards, and ensuring data integrity, while driving AI adoption and improving customer value realization.

Lead strategy and execution of multi-channel B2B demand and ABM campaigns to drive awareness, pipeline, and revenue. Own campaign briefs, channel activation (email, paid, web, webinars), content distribution, landing page and nurture optimization, KPI tracking, and cross-functional alignment with Sales, Product Marketing, and Content. Analyze performance, run tests, and support product launches and GTM initiatives.