Own the CRM governance product domain, strategy, roadmap, operating model, platform evolution, backlog, KPIs, and delivery outcomes. Lead governance for campaign execution, messaging standards, lifecycle processes, and channel usage across the enterprise. Partner with technology, privacy, legal, security, analytics, and marketing teams while leading and developing Product Managers or Product Strategists. Drive scalable, compliant marketing technology capabilities using Salesforce Marketing Cloud Next and related consumer data platforms.

Leads Advocate Health’s Epic Factory AI Program and cross-application strategic initiatives. Translates business needs into optimized clinical workflows, coordinates complex technology projects, manages risks and implementation plans, measures project outcomes, and drives change adoption. The role also provides technical direction, mentors analysts, supports portfolio planning, and partners with IT leadership and business stakeholders to deliver healthcare technology improvements.

Leads enterprise medical, dental, vision, pharmacy, and clinical well-being benefits strategy. Oversees plan design, population health initiatives, pharmacy programs, vendor relationships, compliance, financial analysis, RFPs, negotiations, implementations, and organizational transformations. Partners with executives on strategic recommendations, manages regulatory requirements, and builds high-performing benefits teams.