Lead integrated paid media strategy and execution across channels, modernize media planning with technology and data, manage agency/vendor relationships and multimillion-dollar budgets, build media capabilities and teams, and deliver executive insights to optimize ROI using AI, automation, and advanced measurement.

Senior application analyst for staffing and scheduling workforce management systems. Designs and implements solutions, gathers and translates user requirements, configures and tests applications, provides operational support and training, coordinates projects and integrations (including Epic and 3rd-party tools), and serves as liaison between clinical service lines and IT to improve processes and maintain system availability and data integrity.

Lead enterprise analytics architecture and strategy across Epic Cogito, BI tools, and cloud platforms. Design scalable, secure solutions, enforce RBAC and DevOps/CI-CD practices, mentor federated teams, guide tool selection, and ensure alignment with business priorities. Provide architectural oversight, stakeholder consultation, and adoption planning for analytics initiatives in a large healthcare system.