Lead Fantasy’s global design organization and four Design Directors while remaining hands-on in digital product and intelligent experience design. Establish human-centered design principles, strengthen design systems, improve design-to-code collaboration, and integrate AI into creative workflows. Mentor designers, guide client engagements, translate brand and business needs into cohesive solutions, present strategic work, and build long-term client relationships. Drive craft excellence, process innovation, team development, and thought leadership across product, marketing, and emerging AI experiences.