Owner of conversion-focused UX/UI across PDPs, checkout, landing pages, and post-purchase flows. Build and govern the Figma design system, design A/B test variants with hypotheses and metrics, analyze results, and deliver production-ready handoffs within sprint cadence. Partner with CRO and engineering to scale design practices and improve conversion metrics.

Lead and own the Amazon channel strategy, profitability, operations, and long-term growth. Drive advertising performance, marketplace operations, forecasting, and reporting. Build scalable processes, dashboards, and teams while partnering with cross-functional leaders to optimize listings, promotions, inventory, and account health for sustainable, profitable growth.