Lead paid media growth across a portfolio of DTC clients, owning aggressive Meta scaling, full-funnel strategy (Meta, Google, TikTok), creative strategy direction, senior client relationships, and team development of paid media analysts and creative strategists.

Lead and scale a global influencer organization to build a high-quality creator network, improve creator success and earnings, operationalize whitelisting and creator-driven performance, partner with Growth/Creative/Client Services, implement AI and systems for efficiency, and develop teams and KPIs to turn creator marketing into a predictable growth engine.

Lead growth strategy and execution for a portfolio of high-growth DTC brands across paid media, creative, influencer marketing, offers, funnels, and CRO. Own performance, scale decisions, testing roadmaps, and cross-functional pod alignment while partnering with founders and senior stakeholders to drive measurable revenue, efficiency, and retention improvements.