Lead end-to-end strategy, planning, and execution for VIP's owned events, roadshows, and conference presences to generate pipeline and revenue. Build repeatable event processes, partner with sales and demand gen, manage vendors and logistics, and design the flagship 500+ attendee customer summit. Track event ROI, attribution, and attendee satisfaction while using event tech and approved AI tools to drive efficiency.

Support product marketing lifecycle: develop positioning and messaging, execute launches, create sales enablement (battlecards, one-pagers), conduct win/loss analysis and customer interviews, maintain competitive intelligence, produce case studies and content, collaborate with product, sales, demand gen, and design to drive adoption, expansion, and pipeline.