Execute integrated demand-generation campaigns to support sponsorship, exhibitor, and marketing services sales. Manage campaign setup, QA, deployment, reporting, and optimization across email, webinars, paid media and content. Use CRM/marketing automation and AI tools for segmentation, personalization, and workflow automation. Write conversion-focused copy, support ABM, collaborate with sales and content teams, and drive marketing-sourced pipeline and performance reporting.

Dallas-based reporter will build and own coverage of the Texas legal community, reporting on law firms, judges, major cases, court rules, and the business of law. The role requires cultivating sources, attending hearings and events, tracking litigation trends, and producing source-driven, enterprise journalism for a professional audience.