Execute B2B SaaS growth campaigns across paid, email, ABM, events, and content syndication. Build HubSpot workflows, landing pages, and advertising campaigns; perform QA; and report on attribution, lead quality, and pipeline contribution. Measure and improve the company’s visibility in AI answer engines through AEO scorecards, content recommendations, page structure, and schema changes. Collaborate with sales, content, and web teams while optimizing campaign performance and budget allocation.

Manage a book of named SaaS accounts to drive revenue and engagement through renewals, upsells, and forecasting. Serve as primary client contact, build deeper relationships, collaborate with Product and Partnerships, and help develop scalable account management processes.

Lead financial strategy and operations to support scaling and profitable growth. Build analytical capabilities and KPI reporting, oversee investor reporting, and support executive-level planning, forecasting, and modeling. Drive business-case analyses to inform product, pricing, operational, and acquisition decisions while partnering closely with the CFO and cross-functional teams.