Own and execute paid social acquisition across Meta, TikTok, and YouTube for both homeowners and service providers. Build full-funnel campaigns, design tests, manage budgets across geographies and seasons, analyze performance against unit economics (CAC, LTV:CAC), direct creative, expand platforms (CTV/streaming), and hire and scale a team as the channel grows.

Lead organic search and AI discovery efforts across the brand portfolio, establishing authority and visibility through innovative SEO strategies, team leadership, and collaboration with multi-functional teams.

The Director of Product Management will lead a team to enhance growth, retention, and profitability at LawnStarter by optimizing product strategies and operations across multiple service verticals.