Lead growth across Zicasso’s conversion funnel by owning the CRO roadmap, managing two web experimentation squads, and launching data-driven A/B tests. Partner with Engineering, Design, Marketing, and Data to optimize the traveler journey, analyze results using GA4 and Tableau, define tracking requirements, and balance luxury brand positioning with conversion growth. The role also involves AI-driven personalization, stakeholder alignment, and agile product leadership.

Analyze large marketing datasets, build predictive models for segmentation, pricing, and demand forecasting, support targeted campaigns and retention, partner with product and marketing, apply statistical and ML methods, ensure data quality with engineering, and communicate insights to stakeholders to drive conversion and retention improvements.